No matter what type of business you have, finding ways to market your products and services is paramount to success. If cash flow issues are shrinking your marketing budget, you are probably interested in adopting some low-cost or no-cost strategies to peddle your wares.
The internet offers numerous affordable marketing strategies that can be quite effective. Writing guest posts is a great way to boost your subscriber count for free. Branch out into new audiences. Make new connections and build your network at a rapid pace. Rank higher for keywords relevant to your niche.
By writing guest posts you can form relationships with fellow bloggers and readers, two groups of people who can help you to generate free traffic with increasing ease.
One note: always publish your best content when guest posting. Failures typically hold back, only posting their best content on their own blog. This scarcity-driven will absolutely torpedo your traffic building potential. Do you best job each time you set out to write a post, whether you write for your own blog or another blog.
How can you drive free traffic to your website with guest posting?
Choose Relevant Blogs
Only post on blogs relevant to your niche. Take the time to research the blog. What topics do you see covered there? How does the audience respond to particular topics? Failures ignore the due diligence portion of guest posting, wasting their time by blindly posting to any blog which accepts their work.
You want to drive free, targeted traffic to your blog. See if your area of expertise is a match for the potential opportunity before sending out your guest post.
Respond to Comments
This one is a chore if you are a busy blogger but responding to comments can turn many casual readers into rabid fans, who will be happy to check out your blog and boost your subscriber count.
Respond to as many comments as possible. Treat the guest post like one of your posts, replying to all requests, questions or comments that you can.
Set aside a specific amount of time to respond. Log into the backoffice to respond, to save yourself precious time.
By not being asleep at the wheel you can generate a ton more free traffic and grow your opportunity.
Be reasonable. If you post on a thriving blog you might receive 30, 50 or 100 comments, or more, from a single guest post. Your job is not to respond to each comment over 1 or 2 hours, as this is not productive, or an effective way of growing your readership. Set aside 10 or 15 minutes, plow through what you can, responding to individual’s comments, and leave it at that.
Spare the Pitch
Some fools see a massive blog readership and go nuts, writing a heavily promotional, weak blog post. This is the quickest way to get your post rejected and ruin your reputation. Spare endless pitching. Create real content, valuable, helpful material that positions you as an authority within your niche.
Create value to become valuable, meaning you will attract value in the form of increased free traffic if you write a helpful blog post. Detach from business outcomes and think clearly. Post helpful stuff.
Use these tips to drive free traffic to your blog with guest posting today.