Typography looks beautiful and plays a big part in making a logo design successful, especially if it is the designs main focus. A typography logo allows designers to express emotion and meaning with great depth and creativity. Many messages can be depicted through typography in ways a single image cannot.
Making the right typographic choice for your logo design is critical to your brand identity. Different typefaces can change the personality and mood of your design; this is because even basic letter forms can establish a different overall character for your logo. Each style incorporates a new meaning, it’s very important to choose a typeface carefully.
There are limitless typographic options available especially with many free resources available online; this gives designers more choice and the opportunity to experiment with different styles.